Ordentlicher Professor für Marketing
T +41 41 229 58 80
reto.hofstetter @ unilu.ch
Frohburgstrasse 3, Raum 4.B36
Professor Reto Hofstetter received a PhD, MA, and BA in business administration and economics from the University of Bern Switzerland, and also a BA in computer science from the University of Applied Sciences of Bern.
Professor Hofstetter is currently a Professor of Marketing at the Faculty of Economics and Management of the University of Lucerne. Before Lucerne, he was faculty member at the Università della Svizzera italiana and served as assistant professor at the University of St. Gallen. He visited the Wharton School and Stanford University as part of his research.
Professor Hofstetter’s current research focuses on digital consumer behavior, influencer marketing, voice user interfaces, crowdsourcing, sharing on social media, digital self-presentation, -reporting and disclosure. His research has been published in top-tier academic journals, including the Journal of Marketing Research, Management Science, or PNAS and has been featured by Forbes, Harvard Business Review, or National Geographic.
Curriculum Vitae Reto Hofstetter (Englisch, PDF)
Hofstetter, R., Rueppell, R., John, L. K. (2017), Temporary sharing prompts unrestrained disclosures that leave lasting negative impressions, Proceedings of the National Academy of Sciences (PNAS), 114(45), 11902-11907.
Shriver, S. K., Nair, H. S. Hofstetter, R. (2013), Social ties and user-generated content: Evidence from an online social network. Management Science, 59 (6), 1425-1443.
Miller, K.+ , Hofstetter, R.+ , Krohmer, H., Zhang, J. Z. (2011), How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Journal of Marketing Research, 48(1), 172-184. (+ Equal contribution)
In the News
|Forbes||Beware The Lasting Impression Of A Snapchat Selfie Or Instagram Story|
|Harvard Business Review||Rethinking Crowdsourcing|
|National Geographic||Can you solve the plastics problem? New prize invites ideas.|
- Digital Marketing
- Digital Consumer Behavior
- Influencer Marketing
- Voice User Interfaces
- Open Innovation
- Sharing on Social Media
- Digital Self-Presentation, -reporting and -disclosure
- Marketing Research Methodologies
- Survey/Marketing Research
Kunath, G., Pico, M., & Hofstettter, R. (2018). Erfolgreiches Influencer-Marketing-Management. Marketing Review St. Gallen.
Should You Really Produce What Consumers Like Online? (2018). Journal of Product Innovation Management.
Hofstetter, R., Aryobsei, S., & Herrmann, A. (2017). Should You Really Produce What Consumers Like Online? Empirical Evidence from an Online Innovation Community. Journal of Product Innovation Management.
Hofstetter, R., Zhang, J. Z., & Herrmann, A. (2017). Successive Open Innovation Contests and Incentives: Winner-Take-All or Multiple Prizes? Journal of Product Innovation Management.
Hofstetter, R., Rueppell, R., & John, L. K. (2017). Temporary sharing prompts unrestrained disclosures that leave lasting negative impressions. Proceedings of the National Academy of Sciences (PNAS).
Hofstetter, R., Zhang, J. Z., & Herrmann, A. (2017). The Hidden Pitfall of Innovation Prizes—Why winner-take-all prize structures increase churn among crowdsourcers. Harvard Business Review (Digital).
Konferenzbeitrag in einem Konferenz-Band
Schiestel, L., Hofstetter, R., & Vogt, D. (2017). Setting the stage for the product: How visually embedding products into context can make you spend more. In EMAC (Hrsg.), Setting the stage for the product: How visually embedding products into context can make you spend more. Groningen: EMAC.
Rueppell, R., & John, L. K. (2017). Temporary Sharing, Enduring Impressions. In Advances in Consumer Research (Hrsg.), Temporary Sharing, Enduring Impressions. San Diego, USA: Advances in Consumer Research.
Hofstetter, R., Rueppell, R., & John, L. K. (2017). Temporary Sharing, Enduring Impressions: Self-presentation in the Digital Age. In SJDM (Hrsg.), Society for Judgement and Decision Making (SJDM). Vancouver: SJDM.
Morhart, F., Hofstetter, R., & Ramanathan, S. (2017). The Janus Face of Decadence: How Transgressive Luxury Consumption Triggers Contradictory Impulses in Observers. In SCP Boutique Conference (Hrsg.), SCP Boutique Conference on Motivation, Emotion, and How They Interact. New York, USA: SCP Boutique Conference.
- Anita Bossard, administrative assistant
- Anna Bressan, student assistant
- Melanie Clegg, research assistant
- Stefanie Jans, student research associate
- Gabriela Kunath, research assistant
- Beatrix Marosvölgyi, studentische Hilfskraft
- Currently hiring, research assistant
- Currently hiring, research assistant
- Currently hiring, postdoctoral researcher
Bei Interesse an einer schriftlichen Arbeit bei Prof. Dr. Reto Hofstetter, melden Sie sich bei Melanie Clegg (melanie.clegg). @ unilu.ch