CV

Thomas Scheurer is a postdoctoral researcher at the Institute of Marketing and Analytics, University of Lucerne, and at the Department of Management, Technology, and Economics (D-MTEC) at ETH Zurich. His research focuses on how emerging technologies impact consumers and society. Using a psychological and data-driven perspective, his main research focus lies on consumer interactions with Augmented (AR) and Virtual Reality (VR), and cognitive processing and opinion formation in large-scale online contexts.

In his research, he borrows from theories in cognitive and ecological psychology (e.g., spatial cognition, visual perception) and human-computer interaction. He works with different methodologies and incorporates both qualitative and quantitative (experimental and observational) data sources in his research.

In 2024, he completed his dissertation “More than Meets the Eye: Value Creation Potentials and Pitfalls of Augmented Reality Product Displays”, which received the John A. Howard / AMA Doctoral Dissertation Award, the Best Dissertation Award at the University of Lucerne, and an honorable mention at the Psychology of Technology Dissertation Awards. He previously studied consumer behavior, marketing, and economics at the University of Bern. A detailed CV is available upon request.