The Institute of Marketing and Analytics at the University of Lucerne offers various future-oriented executive education programmes in digital marketing, data analytics, innovation and management.
Our executive education courses enable managers and professionals to stay one step ahead of market developments and competitors.
Innovation plays a key role in the long-term success and growth of businesses.
This degree programme is aimed at two target groups: Experienced innovation managers and those who have recently started a role in innovation management. You will get an overview of all relevant topics in innovation management and how to implement them.
Innovation is one of the most important growth factors in a company - but often innovation projects cannot be implemented as desired due to cultural and human factors.
This course shows how innovation managers and innovation leaders can implement innovations in companies and overcome cultural barriers on an organizational, strategic and interpersonal level.
The way how companies innovate is undergoing a massive shift: firms are increasingly trying to innovate not in isolation but jointly with other companies in an ecosystem setting. As ecosystems represent a new way of doing business, they also require new knowledge, methods, and tools.
In this course, you will learn all the key aspects required to build and manage ecosystems. This course is designed for people who build or manage business ecosystems.
Due to the rapid change in the digital age, companies are confronted with new challenges. As a result, many companies are struggling to grow and unleash their true market potential. Traditional levers for growth are usually well known - however, there are new growth levers. Implementing growth strategies also requires engaging people within a company and modeling an organizational culture of growth and innovation.
This executive education programme is designed to provide top C-level executives with inspiration on new growth levers and an understanding of how to engage people within the organization and create a culture of growth.
This course is sold out for 2021. You can already apply for the second round in September 2022.
Do you have the desire to deepen your know-how in the field of data analytics and become an active leader of the future of your company and its success?
This course teaches the latest scientific methods in the areas of data mining, data analysis and machine learning. Learn how to make effective and efficient data-driven business decisions and achieve a sustainable competitive advantage in the long term.
The "CAS in Business and Marketing Analytics" is fully creditable towards the EMBA of the University of Bern.