This research seminar invites external and internal scholars to present and discuss ongoing projects. The seminar is open to all participants with a strong interest in ongoing marketing research (behavioral, quantitative, or strategy). In accordance with the evolving area of marketing, presenters will have backgrounds from various disciplines such as management, marketing, psychology, computer science, and aligned filed. Presenters will apply multiple methods to tackle their challenging research questions. This research seminar collaborates with the Swiss Academy of Marketing Science.

Date
Fall Semester 2023, on Thursdays

Location
Virtual: Zoom link on requests to (digitalmarketingremove-this.@remove-this.unilu.ch).

Contact
Prof. Dr. Reto Hofstetter

This research seminar invites external and internal scholars to present and discuss ongoing projects. The seminar is open to all participants with a strong interest in ongoing marketing research (behavioral, quantitative, or strategy). In accordance with the evolving area of marketing, presenters will have backgrounds from various disciplines such as management, marketing, psychology, computer science, and aligned filed. Presenters will apply multiple methods to tackle their challenging research questions. This research seminar collaborates with the Swiss Academy of Marketing Science.

Date
Spring Semester 2023, on Thursdays

Location
Virtual: Zoom link on requests to (digitalmarketingremove-this.@remove-this.unilu.ch).

Contact
Prof. Dr. Reto Hofstetter, David Finken