Dr. Marina Pletscher
CV
CV and publications
Projects
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The Cranfield Network on International Human Resource Management
‘Cranet’ is an international network of business schools, formed which conducts a regular survey of Human Resource Management (HRM), enquiring into policies and practices in people management through a set of common questions. The survey is undertaken approximately every five years. The purposes of the survey are to provide high quality data for academics, for public and private sector organizations, as well as for students of the field, to inform research and to create new knowledge about Human Resource Management across the world. 2013–2026 -
The talent recipe: Multi-actor perspective on managing paradoxes of talent identification in organization
Identifying and managing talented individuals has been a major concern for line managers and a top priority for CEOs. This project focuses on the bedrock of Talent Management: Talent identification. In this project we explore how organizations identify their talents and what contextual factors shape these decisions. 2022–2026
Publications
- Pletscher, M., Sapegina, A., & Collings, D. (2026). Navigating the talent journey: a contextual study of the evolution of talent perceptions. The International Journal of Human Resource Management. Retrieved from https://www.tandfonline.com/doi/full/10.1080/09585192.2026.2677929
- Pletscher, M. (2024). When Humor Works: Impact of Humour Style Similarity on Supervisor-Subordinate Relationship. Central European Business Review, 13 (1), 43–66. https://doi.org/https://doi.org/10.18267/j.cebr.350
- Pletscher, M. (im Druck). Der Wert des Föderalismus: Bottom-up schlägt Top-down. In Franzkeit, Susanne (Ed.), HR Spotlights. Basel: Schwabe Verlag.
- Pletscher, M. (im Druck). Humor am Arbeitsplatz: Miteinander lachen schafft Vertrauen. In Franzkeit, Susanne (Ed.), HR Spotlights. Basel: Schwabe Verlag.
- Collings, D., & Pletscher, M. (im Druck). Pivotal Positions. In Tarique, Ibraiz, Vaiman, Vlad, Khilji, Shaista & King, Karin (Eds.), Encyclopedia of International Human Resource Management and Global Talent Management. UK: Edward Elgar Publishing Ltd.
- Pletscher, M. (im Druck). Psychologische Sicherheit: Prozesse und Schritte. In Franzkeit, Susanne (Ed.), HR Spotlights. Basel: Schwabe Verlag.
- Pletscher, M., & Collings, D. (im Druck). Workforce Differentiation. In Tarique, Ibraiz, Vaiman, Vlad, Khilji, Shaista & King, Karin (Eds.), Encyclopedia of International Human Resource Management and Global Talent Management. UK: Edward Elgar Publishing Ltd.
- Pletscher, M., & Morf, M. (2026). SICHTBARKEIT ALS NEUE WÄHRUNG DER HYBRIDEN ARBEIT? HR Today.
- Pletscher, M. (2025). KI rein, Teamgeist raus? HR Today, (4/2025).
- Pletscher, M. (2025). 5 Schritte zu «Skills-First HR». personalSCHWEIZ, 24–25.
- Pletscher, M. (2025). «Coopetition» als HR-Strategie: Wenn Konkurrenten zusammenarbeiten. personalSCHWEIZ, 40–41.
- Pletscher, M., & Jacob, N. (2024). Auswirkungen der Talentidentifikation. personalSCHWEIZ, (7), 44–46.
- Pletscher, M., & Jacob, N. (20 June 2024). Aufgepasst bei der Talentidentifikation! cogito. Retrieved from https://www.unilu.ch/magazin/artikel/aufgepasst-bei-der-talentidentifikation/
- Pletscher, M. (2024). ‘Dem stimme ich nicht zu’. personalSCHWEIZ.
- Pletscher, M. (2024). Nicht alles, was glänzt, ist Gold: HR-Trends mit Vorsicht geniessen. personalSCHWEIZ.
- Pletscher, M. (2024). Storytelling in der Wissenschaft. cogito. Retrieved from https://www.unilu.ch/magazin/artikel/storytelling-in-der-wissenschaft/
- Pletscher, M., & Jacob, N. (2024). Talentidentifikation: Kopf oder Gefühl? Jahresbericht 2023 Universität Luzern, 35. Retrieved from https://www.unilu.ch/universitaet/portraet/jahresbericht/
- Pletscher, M. (2024). Talentmanagement für die Zukunft. HR Today. Retrieved from https://www.hrtoday.ch/de/article/talentmanagement-fuer-die-zukunft
- Pletscher, M. (2024). Wenn sich Hybridarbeit wohlfühlt. personalSCHWEIZ.
- Meyer, D., & Pletscher, M. (2023). Homeoffice-Pflicht für Alleinlebende. HR Today, (1).
- Meyer, D., & Pletscher, M. (2023). Homeoffice-Pflicht für Alleinlebende. HR Today. Retrieved from https://hrtoday.ch/de/article/homeoffice-pflicht-fuer-alleinlebende
- Pletscher, M. (2023). Humor am Arbeitsplatz? PersonalSchweiz.
- Pletscher, M. (2023). Talentstatus: Belohnung oder Bestrafung? PersonalSchweiz.
- Sender, A., & Pletscher, M. (2022). Human Resource Management in Bewegung. Cogito, (8), 28–29. Retrieved from https://www.unilu.ch/fileadmin/universitaet/dienste/unikomm/dokumente/cogito/cogito_9_2022.pdf
- Pletscher, M. (1 June 2022). Kommunikationskompetenz von Managern ist gefragt. PersonalSchweiz, (5), 30–31.
- Pletscher, M. (2022). HR Management von morgen: Trends, die bleiben werden. HR Today, 57. Retrieved from https://hrtoday.ch/de/article/hr-management-von-morgen-trends-die-bleiben-werden
- Rutishauser, L., Sender, A., Kost, S., & Pletscher, M. (2025). The Talent Challenge: A snapshot on how organizations identify and manage talent. Lucerne, Switzerland: Lucerne University of Applied Sciences and Arts. Retrieved from https://www.unilu.ch/fileadmin/user_upload/The_Talent_Challenge.pdf
- Kost, S., Pletscher, M., Sender, A., & Rutishauser, L. (2024). Managing talent in organizations - Insights and trends. First results of the project “The talent recipe: Multi-actor perspective on managing paradoxes of talent identification in organizations”. Retrieved from https://www.unilu.ch/fileadmin/user_upload/The_Talent_Recipe_Report_2024.pdf
- Kazlauskaitė, R., & Pletscher, M. (2023). Cranet Executive Report on International Human Resource Management: Summary and Analysis of 2021-2022 Survey Data (Chapter 9 Communication). https://doi.org/https://dx.doi.org/10.2139/ssrn.4647015
- Pletscher, M., Sender, A., & Staffelbach, B. (2022). HRM in Switzerland: People and Practices. CRANET STUDY REPORT 2022. Retrieved from https://www.unilu.ch/fileadmin/fakultaeten/wf/institute/hrm/dok/Forschung/Cranet_Study_Report_2022.pdf
