Dr. Itir Bozkurt Umur
CV
Itir Bozkurt Umur completed her Bachelor’s degree in business administration in 2007 at the Istanbul Technical University and the State University of New Paltz, New York and her Master’s degree in marketing communications in 2010 at Galatasaray University, Istanbul. She worked between 2007 and 2014 in the field of market research in different industries, including pharma and telecommunications. After moving to Switzerland in 2014, she did a second Master’s degree in public opinion and survey methodology at the University of Lucerne, which she completed in 2017. From 2019 to 2024, she was a research assistant and doctoral candidate at the Chair of Marketing of Prof. Dr. Leif Brandes. In June 2024, she completed her doctoral dissertation entitled “Trustbound Journeys: The Interplay of Transparency, Relationship Marketing, and Technology in Buyer-Seller Relationships.”
From February 2025 to July 2026, she worked as a postdoctoral researcher at the Center for Human Resource Management of Prof. em. Dr. Bruno Staffelbach. Since August 2026, she has been back at the Chair of Marketing, where she works as a senior researcher and lecturer.
