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Fathima Ifthikar completed her Bachelor of Science in Communications at the University of Applied Sciences in Business Administration in Zurich. After graduating, she worked at UBS as Social Media Strategist & Project Manager and finally as Head of Social Media at UBS Switzerland. Since May 2021, she has been working as Senior Social Media Manager at AXA. In addition, she teaches at Migros Klubschule Zurich with a focus on: the importance of social media as a communication channel, its historical development, social media strategy, in-depth knowledge of the most important channels as well as the definition and measurement of KPIs.

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