CV

Jasmine Gould is currently a PhD student for the chair of Professor Leif Brandes, working on the SNF project, ‘Structuring the Unstructured: Leveraging Customer Purchase Data to Analyze User-Generated Images and Texts in Online’. Jasmine completed her Honors Bachelor of Commerce from McMaster University in 2018, where she also worked as a Marketing & Value Recovery Analyst for a global steel company . She proceeded to work in industry, working as a Consultant & Release Manager for a Finance, HR, Payroll & Student Information Systems Software company and then as an Operations Manager for Amazon. In 2022, Jasmine decided to move to Switzerland to pursue a Master's of Economics with Specialization in Market-Oriented Management at the University of Lucerne which she then completed in 2024.