Professor for Marketing

Dr. oec.

T +41 41 229 58 80

Frohburgstrasse 3, Room 4.B36


Professor Reto Hofstetter received a PhD, MA, and BA in business administration and economics from the University of Bern Switzerland, and also a BA in computer science from the University of Applied Sciences of Bern. Professor Hofstetter is currently a Professor of Marketing at the Faculty of Economics and Management of the University of Lucerne. Before Lucerne, he was faculty member at the Università della Svizzera italiana and served as assistant professor at the University of St. Gallen. He visited the Wharton School and Stanford University as part of his research. Professor Hofstetter’s current research focuses on digital consumer behavior, crowdsourcing, creativity, self-presentation, -reporting and disclosure. His research has been published in top-tier academic journals, including the Journal of Marketing Research, Management Science, or PNAS and has been featured by Harvard Business Review or Forbes.

Curriculum Vitae Reto Hofstetter (PDF)


Research Priorities

  • Consumer Behaviour
  • Behavioural Pricing
  • Crowdsourcing
  • Digital Marketing
  • Human Behavior in Digital Environments
  • Marketing
  • Marketing Research Methodologies
  • Survey/Marketing Research