Lucas Nann, MA
Lucas Nann is a research assistant at the chair of professor Dr. Reto Hofstetter and will write his dissertation in the field of Digital marketing and consumer behaviour. He studied at the University of Zurich, majoring in Communication Science and minoring in business administration. Lucas Nann wrote his master thesis about the effects of humorous billboard campaigns. Before taking up the position at the University of Lucerne he worked in different companies in the area of market and media research.