In this teaching format, organisations give students a specific task to achieve a business goal. After an introductory session and presentation of the task, the students compete in groups to come up with the best solution for the organisation.

For example, we recently conducted the Eichhof Marketing Challenge in collaboration with the Eichhof Brewery in Lucerne. Students evaluated current and potential target groups of buyers, developed positioning and marketing strategies, and integrated their proposals into a business case that took into account the costs and revenues of the strategies developed.

 

Testimonials

Antonio Govetosa, Director Corporate Affairs Heineken Schweiz

"We were curious about the students’ ideas and suggestions, because this type of cooperation was completely new to us. However, students were always willing to walk the extra mile, and we were much impressed by the quality of the presentations and the sheer volume of new ideas."

Laura Cabrele, Student

"Personally, I absolutely loved this experience, and it has been one of the best experiences during my studies here in Lucerne. We were given the opportunity to develop and share our ideas without limits."

Roger Steinmann, Student

"This challenge has been an absolute highlight in the course of my studies. To work with a company on a real project is always a great opportunity."

How to get involved

Do you have an idea for a business challenge in which our students can provide you with new perspectives and insights for your company? Get in touch with us