David Finken, MSc
David Finken is a behavioral researcher and doctoral candidate at the Chair of Digital Marketing (Prof. Dr. Reto Hofstetter). He received his Bachelor of Science in Sports , Business & Law from the University of Bayreuth and his Master of Science in Marketing & E-Business from the Georg-August-University in Goettingen. David writes his dissertation in the field of digital marketing and consumer behaviour. His research covers topics related to Augmented Reality and consumers' interaction with digital technologies. He is particularly interested in irrational consumer tendencies and decision-making in a digital environment.
Before taking up his position at the University of Lucerne, David Finken passed through various stations abroad, including Canada, Korea and Slovenia. Parallel to his studies he worked in several strategy and sales related roles for the adidas Group, BMW Motorrad, FC Bayern München AG, Simon-Kucher & Partners Management Consulting and ON AG.