CV

David Finken is a researcher and PhD candidate at the Institute of Marketing and Analytics at the Chair of Digital Marketing (Prof. Dr. Reto Hofstetter), and has been a visiting scholar at the Ross School of Business, University of Michigan (Prof. Dr. Aradhna Krishna).

Summarizing statement
My research examines topics related to digital marketing and consumer behavior and focuses on how new technologies (i.e., Augmented Reality, Virtuality Reality, Metaverse, NFT, web3) impact judgment and decision-making (i.e., product perception, social / ethical issues, brands, among others). Conceptually, I consider ‘psychological ownership’, ‘psychological distance’, the ‘Self’ and ‘essence’ as angles that help me to understand how emerging technologies affect decisions. I have presented my research at international conferences (e.g., ACR, SCP, TPM, and EMAC), and most recently, a project received the best paper of conference award.

CV available upon request. 

Selected awards

• 2022: The European Marketing Academy Conference honored one of his projects with the Best Paper of Conference Award (EMAC-Website)
• 2021: The DOCSIG research grant of the American Marketing Association (Link) 
• 2021: Research Grant from the Graduate Academy of the University of Lucerne (Mobility Grant) for a 12-months research stay at the Stephan M. Ross School of Business (University of Michigan)
• 2018: Visting Grant for MBA-expat stay in South Korea @Yonsei University

Involvement @University of Lucerne

• Leading the Swiss Consumer Studies
• Teaching at various study levels 
• Conceptualized and founded the University Research Pool 
• Co-Conceptualized (in cooperation with LINK) the Swiss Brand Observer

Academic memberships

The Society of Consumer Psychology, The American Marketing Association, The Association of Consumer Research, The European Marketing Academy

Relevant Experiences 

• Education: research-oriented Master's in Marketing & E-Business from the Georg-August University in Goettingen (with expat station in Korea); an interdisciplinary Bachelor's in Sports, Business & Law from the University of Bayreuth (with expat station in Canada & Slovenia)
• Stations abroad: United States Canada, Korea, and Slovenia
• Industry : worked in several strategy and sales-related roles (e.g., Adidas Group, BMW Motorrad, FC Bayern München AG, Simon-Kucher & Partners Management Consulting, and ON AG)
• Workshop Co-Initiator: troublemaker thinking
• Ongoing external consulting

Scientifc Contributions

Peer-reviewed conference presentations (selected)

Doering, T., Finken, D. (2022). Preserving Essence:Can NFTs Capture Immaterial Values of Objects. New York, United States. The 2022 International Conference on Crypto-Marketing, December 2022

Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2022). Context Matters – Even in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality. In Proceedings of the European Marketing Academy (Hrsg.), Budapest, Hungary. European Marketing Academy Conference, Mai 2022.

• Awarded with the Best of the Conference Paper Award

Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2022). Context Matters – Even with Virtual Objects: Perception of Object Proximity and Ownership in Augmented Reality. Proceedings of the Society of Consumer Psychology Conference (ed.), Virtual Venue, USA: Society of Consumer Psychology Annual Conference, March 2022.

Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2022). Owning a Hologram: When and Why Augmented Reality Harms or Benefits Ownership Perception. American Marketing Association Winter Conference 2022, Las Vegas, United States, February 2022.

Finken, D., Hofstetter, R., Krishna, A., & Wangenheim, F. (2021). Context Even Matters in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality.  In Proceedings of Association of Consumer Research Conference (Hrsg.), Seattle, Washington, United States. ACR North American Advances.

Research Reports

Lingens, B., Ottiger, Y., Jenni, P., Funk, G., Imboden, N., Finken, D. (2022). Swiss Health Monitor 2022, University of Lucerne. 1-47  (https://www.swisshealthmonitor.ch/)

Rohlfsen, F., Hofstetter, R., Finken, D., Ilg, L., Herger, p., de Carvalho, D., Herrmann, A. (2022). Swiss Mobility Monitor 2022. University of Lucerne. 1–70. (https://www.swissmobilitymonitor.ch/)

Finken, D., Imboden, N., Hofstetter, R., Campopiano, P. Schulz, M. Hütte, I. (2022). Swiss Insurance Monitor 2022. University of Lucerne. 1–100 (https://www.swissinsurancemonitor.ch/)

Finken, D., Gorny, M., Hofstetter, R., Campopiano, P., Staats, K., & Jabs, N. (2021). Swiss Insurance Monitor 2021. University of Lucerne. 1–70. (https://www.swissinsurancemonitor.ch/)

Finken, D., Gorny, M., Hofstetter, R., Fankhauser, L., Waibel, R., & Schrötter, S. (2021). Swiss Augmented Reality Barometer 2021. University of Lucerne. 1–72. (https://ar-barometer.ch/)

Popular Press (selected)

Augmented reality is becoming more and more popular in Switzerland(2021). in TechNewsInc.com (https://technewsinc.com/augmented-reality-is-becoming-more-and-more-popular-in-switzerland/)
Sonnenbrillen anprobieren und Berggipfel finden: Augmented Reality findet in der Schweiz zunehmend Anklang (2021). in Luzerner Zeitung (https://www.luzernerzeitung.ch/zentralschweiz/luzern/unversitaet-luzern-augmented-reality-findet-in-der-schweiz-zunehmend-anklang-ld.2157592)
Der Verband Digitalversicherung Schweiz VDVS lanciert gemeinsam mit weiteren Partnern den zweiten Swiss Insurance Monitor (2022). in Handelsblatt (https://www.handelszeitung.ch/insurance/swiss-insurance-monitor-2022-was-versicherungskunden-umtreibt-umfrage-zeigt-differenziertes-bild-mit-einer-konstanten)
Studie der Universität Luzern legt offen: Bei Transparenz und Nachhaltigkeit haben Versicherer Nachholbedarf (2022) in Luzerner Zeitung (https://www.luzernerzeitung.ch/wirtschaft/zentralschweiz/versicherungen-studie-der-universitaet-luzern-legt-offen-bei-transparenz-und-nachhaltigkeit-haben-versicherer-nachholbedarf-ld.2321072?reduced=true)

Teaching

Teaching assistant for

Prof. Dr. Reto Hofstetter and external guest lectures (e.g., Prof. Dr. John Zhang) on Bachelors' and Masters' levels

• Marketing Management
• Price Management
• Pricing Strategies
• Marketing Field Trip
• Decision Analytics and Support Systems

Supervises/Co-supervises theses at all levels 

• Consumer behavior in and with mixed realities (AR, VR, and Metaverse)
• Management & societal implications of AR, VR, and Metaverse 
• Preference measurement and willingness to pay methods
• Own research questions on consumer behavior and technology
• Theses in collaboration with practioneers (upon consultation)

For an overview of theses at the Chair of digital Marketing view the following LINK.