David Finken, MSc
David Finken is a behavioral researcher and doctoral candidate at the Chair of Digital Marketing (Prof. Dr. Reto Hofstetter). He received his Bachelor of Science in Sports , Business & Law from the University of Bayreuth and his Master of Science in Marketing & E-Business from the Georg-August-University in Goettingen.
David is writting his dissertation in the field of digital marketing and consumer behaviour. His research covers topics related to extended realities, consumers' interaction with digital technologies. and preference measurement. He is particularly interested in irrational consumer tendencies in virtual environments.
David's research has been recently awarded by the DOCSIG research grant of the American Marketing Association (Link). Further, David has presented his research at leading marketing conference (e.g., European Marketing Academy Conference, abstract)
At the Institut of Marketing and Analytics, David is in charge of the Swiss Consumer Studies and supervises theses at all levels. Further, David serves as a teaching assistant for multiple lecture in Bachelors' and Masters' level (e.g., Marketing Management, Price Management, Pricing Strategies, Marketing Field Trip, Decision Analytics and Support Systems).
Before taking up his position at the University of Lucerne, David passed through various stations abroad, including Canada, Korea and Slovenia. Parallel to his studies he worked in several strategy and sales related roles (e.g, adidas Group, BMW Motorrad, FC Bayern München AG, Simon-Kucher & Partners Management Consulting and ON AG).
Supervising theses related to:
- Preference measurement and willingness to pay methods
- Consumer behavior and extended realities (augmented - and virtual reality)
- Own research questions on consumer behavior and technology
- Theses in collaboration with practioneers (upon consultation)
For an overview of theses at the Chair of digital Marketing view the following LINK