After earning his bachelor's degree in Sports, Business & Law (BSc.) at the University of Bayreuth, David Finken completed his research-oriented Masters in Marketing & E-Business (MSc.) at the Georg-August-University of Goettingen in November 2019. During his studies he went through various stages abroad, among others in Canada, Korea and Slovenia. Parallel to his studies, he worked in various strategy and sales related roles for the adidas group, BMW Motorrad, FC Bayern München AG, Simon-Kucher & Partners Management Consulting and the ON AG. Since December 2019 he is a research assistant at the Chair of digital Marketing of Prof. Dr. Reto Hofstetter. His dissertation project deals with the topics related to digital consumer behavior.