CV

David Finken is a researcher and PhD candidate at the Institute of Marketing and Analytics (Prof. Dr. Reto Hofstetter) and is currently a visiting scholar at the Ross School of Business, University of Michigan (Prof. Dr. Aradhna Krishna).

Summarizing statement
My dissertation examines topics related to digital marketing and consumer behavior and focuses on how emerging technologies such as mixed realities (i.e., Augmented Reality, Virtuality Reality, Metaverse) impact decision-making and judgment (i.e., product perception & preferences, brand perceptions, NFT, web3 and social / ethical issues, among others). Conceptually, I consider ‘psychological ownership’, ‘psychological distance’, the 'Self', and ‘essence’ as angles that help me to understand how emerging technologies affect decisions & judgment. I have presented my research at prestigious conferences (including ACR, SCP, TPM, and EMAC), and most recently, a project received the best paper of conference award.
In general, my research seeks to provide "insights with impact", i.e., direct societal and management repercussions.

Recent Academic CV.

Selected awards

• 2022: The European Marketing Academy Conference honored one of his projects with the Best Paper of Conference Award (EMAC-Website)
• 2021: The DOCSIG research grant of the American Marketing Association (Link) 
• 2021: Research Grant from the Graduate Academy of the University of Lucerne (Mobility Grant) for a 12-months research stay at the Stephan M. Ross School of Business (University of Michigan)
• 2018: Visting Grant for MBA-expat stay in South Korea @Yonsei University

Involvement @University of Lucerne

• Leading the Swiss Consumer Studies: the positioning & planning, acquisition of funding, project management, and operations
• Teaching at various study levels 
• Conceptualized and founded the University Research Pool 
• Co-Conceptualized (in cooperation with LINK) the Swiss Brand Observer

Academic memberships

• The Society of Consumer Psychology
• The American Marketing Association
• The Association of Consumer Research
• The European Marketing Academy

Reviewing service

• The Association for Consumer Research Conference
• The European Marketing Academy Conference
• The Society of Consumer Psychology Conference
• American Marketing Association Conferences (Winter & Summer)

Relevant Experiences 

• Education: research-oriented Master's in Marketing & E-Business from the Georg-August University in Goettingen (with expat stations in Korea); an interdisciplinary Bachelor's in Sports, Business & Law from the University of Bayreuth (with expat stations in Canada & Slovenia)
• Stations abroad: United States Canada, Korea, and Slovenia
• Industry : worked in several strategy and sales-related roles (e.g., Adidas Group, BMW Motorrad, FC Bayern München AG, Simon-Kucher & Partners Management Consulting, and ON AG)
• Workshop Co-Initiator: troublemaker thinking
• Ongoing external consulting

Scientifc Contributions

List of peer-reviewed publications / conference proceedings (selected)

Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2022). Context Matters – Even in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality. In Proceedings of the European Marketing Academy (Hrsg.), Budapest, Hungary. European Marketing Academy Conference.

• Awarded with the Best of the Conference Paper Award

Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2022). Context Matters – Even with Virtual Objects: Perception of Object Proximity and Ownership in Augmented Reality. Proceedings of the Society of Consumer Psychology Conference (ed.), Virtual Venue, USA: Society of Consumer Psychology Annual Conference, March 2022.

Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2022). Owning a Hologram: When and Why Augmented Reality Harms or Benefits Ownership Perception. American Marketing Association Winter Conference 2022, Las Vegas, USA, February 2022.

Finken, D., Hofstetter, R., Krishna, A., & Wangenheim, F. (2021). Context Even Matters in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality.  In Proceedings of Association of Consumer Research Conference (Hrsg.), Seattle, Washington (USA). ACR North American Advances.

Finken, D., & Hofstetter, R. (2021). Too Close to Let Go: Psychological Distance and Consumers’ Tendency to Perceive Ownership for Products Presented in Augmented Reality. In Proceedings of the European Marketing Academy Conference, 50th, (94732).

Presentations at Conferences & Research Seminars (selected)

Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2022). Context Matters – Even in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality. The European Academy of Marketing Conference, Budapest, Hungary, Mai 2022 .

Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2022). Context Matters – Even With Virtual Objects: Distance Perceptions in Augmented Reality and Consequences for Persuasion. Theory & Practice in Marketing Conference. Atlanta, USA, Mai 2022.

Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2021). Context Matters – Even with Virtual Objects: Perception of Object Proximity and Ownership in Augmented Reality. Quantitative PhD Research Seminar, ETH, Zurich, December 2021.

Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2021). Context Matters – Even with Virtual Objects: Perception of Object Proximity and Ownership in Augmented Reality. PhD Research Seminar under supervision of Prof. Dr. Dr. h.c. mult Christian Homburg, Zermatt, November 2021.

Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2021). Context Even Matters in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality. Association of Consumer Research Conference. ACR North American Advances. Virtual Presentation & Roundtable, October 2021.

Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2021). Context Even Matters in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality. Swiss Academy of Marketing Science. University of Lucerne, October 2021.

Finken, D., & Hofstetter, R. (2021). Too Close to Let Go: Psychological Distance and Consumers’ Tendency to Perceive Ownership for Products Presented in Augmented Reality. Lucerne Research & Management Seminar. University of Lucerne. Virtual Presentation, Mai 2021.

Finken, D. (2020). Are Products Presented in Augmented Reality Valued More? European Marketing Academy Conference - Doctoral Colloquium. Virtual Presentation. September 2020.

Research Reports

Lingens, B., Ottiger, Y., Jenni, P., Funk, G., Imboden, N., Finken, D. (2022). Swiss Health Monitor 2022, University of Lucerne. 1-47  (https://www.swisshealthmonitor.ch/)

Rohlfsen, F., Hofstetter, R., Finken, D., Ilg, L., Herger, p., de Carvalho, D., Herrmann, A. (2022). Swiss Mobility Monitor 2022. University of Lucerne. 1–70. (https://www.swissmobilitymonitor.ch/)

Finken, D., Imboden, N., Hofstetter, R., Campopiano, P. Schulz, M. Hütte, I. (2022). Swiss Insurance Monitor 2022. University of Lucerne. 1–100 (https://www.swissinsurancemonitor.ch/)

Finken, D., Gorny, M., Hofstetter, R., Campopiano, P., Staats, K., & Jabs, N. (2021). Swiss Insurance Monitor 2021. University of Lucerne. 1–70. (https://www.swissinsurancemonitor.ch/)

Finken, D., Gorny, M., Hofstetter, R., Fankhauser, L., Waibel, R., & Schrötter, S. (2021). Swiss Augmented Reality Barometer 2021. University of Lucerne. 1–72. (https://ar-barometer.ch/)

Popular Press (selected)

Augmented reality is becoming more and more popular in Switzerland(2021). in TechNewsInc.com (https://technewsinc.com/augmented-reality-is-becoming-more-and-more-popular-in-switzerland/)
Sonnenbrillen anprobieren und Berggipfel finden: Augmented Reality findet in der Schweiz zunehmend Anklang (2021). in Luzerner Zeitung (https://www.luzernerzeitung.ch/zentralschweiz/luzern/unversitaet-luzern-augmented-reality-findet-in-der-schweiz-zunehmend-anklang-ld.2157592)
Der Verband Digitalversicherung Schweiz VDVS lanciert gemeinsam mit weiteren Partnern den zweiten Swiss Insurance Monitor (2022). in Handelsblatt (https://www.handelszeitung.ch/insurance/swiss-insurance-monitor-2022-was-versicherungskunden-umtreibt-umfrage-zeigt-differenziertes-bild-mit-einer-konstanten)
Studie der Universität Luzern legt offen: Bei Transparenz und Nachhaltigkeit haben Versicherer Nachholbedarf (2022) in Luzerner Zeitung (https://www.luzernerzeitung.ch/wirtschaft/zentralschweiz/versicherungen-studie-der-universitaet-luzern-legt-offen-bei-transparenz-und-nachhaltigkeit-haben-versicherer-nachholbedarf-ld.2321072?reduced=true)

Teaching

Teaching assistant for

Prof. Dr. Reto Hofstetter and external guest lectures (e.g., Prof. Dr. John Zhang) on Bachelors' and Masters' levels

• Marketing Management
• Price Management
• Pricing Strategies
• Marketing Field Trip
• Decision Analytics and Support Systems

Supervises/Co-supervises theses at all levels 

• Consumer behavior in and with mixed realities (AR, VR, and Metaverse)
• Management & societal implications of AR, VR, and Metaverse 
• Preference measurement and willingness to pay methods
• Own research questions on consumer behavior and technology
• Theses in collaboration with practioneers (upon consultation)

For an overview of theses at the Chair of digital Marketing view the following LINK.