David Finken, MSc
Research Assistant & PHD Candidate
Project Lead Swiss Consumer Studies
Zoom-Link
david.finken@unilu.ch
LinkedIn
OSF
Consultation-hour: by arrangement via e-mail
Room 4.B49, Frohburgstrasse 3
6002 Lucerne
Curriculum Vitae
David Finken is a researcher and doctoral student at the Institute of Marketing and Analytics (Prof. Dr. Reto Hofstetter) and currently a visting scholar at the Ross School of Business, University of Michigan (Prof. Dr. Aradhna Krishna). David's research covers topics related to digital marketing and consumer behavior. He is specifically interested in how emerging technologies (such as extended realities) impact decision making and judgement in various contexts (e.g., product perception, NFT, brands, social issues, among others).
In 2021, David´s research was awarded the DOCSIG research grant of the American Marketing Association (Link). David also received a research grant from the Graduate Academy of the University of Lucerne (Mobility Grant) for a 12-months long research stay at the Stephan M. Ross School of Business (University of Michigan). In 2022, the European Marketing Academy Conference honored one of his projects with the Best Paper of Conference Award.
David is an active member at the Society of Consumer Psychology, the American Marketing Association, The Association of Consumer Research and the European Marketing Academy. He reviews a variety of conferences articles and has presented his research at leading marketing conferences (such as The Association for Consumer Research Conference, The Society of Consumer Psychology Conference, The Theory & Practice in Marketing Conference).
At the Institut of Marketing and Analytics, David is in charge of the Swiss Consumer Studies and supervises theses at all levels. Further, David serves as a teaching assistant for Prof. Dr. Reto Hofstetter and external guest lectures (e.g., Prof. Dr. John Zhang) on Bachelors' and Masters' level (e.g., Marketing Management, Price Management, Pricing Strategies, Marketing Field Trip, Decision Analytics and Support Systems, etc. ).
Before taking up his position at the University of Lucerne, David passed through various stations abroad, including Canada, Korea and Slovenia. Parallel to his studies and Phd-program he worked in several strategy and sales related roles (e.g, adidas Group, BMW Motorrad, FC Bayern München AG, Simon-Kucher & Partners Management Consulting and ON AG). He received an interdisplinary Bachelor in Sports, Business & Law from the University of Bayreuth as well as a research-oriented Masters in Marketing & E-Business from the Georg-August-University in Goettingen.
Research
List of peer-reviewed publications / conference proceedings (selected)
Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2022). Context Matters – Even in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality. In Proceedings of the European Marketing Academy (Hrsg.), Budapest, Hungary. European Marketing Academy Conference.
- Awarded with the Best of the Conference Paper Award
Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2022). Context Matters – Even with Virtual Objects: Perception of Object Proximity and Ownership in Augmented Reality. Proceedings of the Society of Consumer Psychology Conference (ed.), Virtual Venue, USA: Society of Consumer Psychology Annual Conference, March 2022.
Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2022). Owning a Hologram: When and Why Augmented Reality Harms or Benefits Ownership Perception. American Marketing Association Winter Conference 2022, Las Vegas, USA, February 2022.
Finken, D., Hofstetter, R., Krishna, A., & Wangenheim, F. (2021). Context Even Matters in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality. In Proceedings of Association of Consumer Research Conference (Hrsg.), Seattle, Washington (USA). ACR North American Advances.
Finken, D., & Hofstetter, R. (2021). Too Close to Let Go: Psychological Distance and Consumers’ Tendency to Perceive Ownership for Products Presented in Augmented Reality. In Proceedings of the European Marketing Academy Conference, 50th, (94732).
Presentations at Conferences & Research Seminars (selected)
Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2022). Context Matters – Even in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality. The European Academy of Marketing Conference, Budapest, Hungary, Mai 2022 .
Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2022). Context Matters – Even With Virtual Objects: Distance Perceptions in Augmented Reality and Consequences for Persuasion. Theory & Practice in Marketing Conference. Atlanta, USA, Mai 2022.
Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2021). Context Matters – Even with Virtual Objects: Perception of Object Proximity and Ownership in Augmented Reality. Quantitative PhD Research Seminar, ETH, Zurich, December 2021.
Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2021). Context Matters – Even with Virtual Objects: Perception of Object Proximity and Ownership in Augmented Reality. PhD Research Seminar under supervision of Prof. Dr. Dr. h.c. mult Christian Homburg, Zermatt, November 2021.
Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2021). Context Even Matters in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality. Association of Consumer Research Conference. ACR North American Advances. Virtual Presentation & Roundtable, October 2021.
Finken, D., Hofstetter, R., Krishna, A., & v. Wangenheim, F. (2021). Context Even Matters in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality. Swiss Academy of Marketing Science. University of Lucerne, October 2021.
Finken, D., & Hofstetter, R. (2021). Too Close to Let Go: Psychological Distance and Consumers’ Tendency to Perceive Ownership for Products Presented in Augmented Reality. Lucerne Research & Management Seminar. University of Lucerne. Virtual Presentation, Mai 2021.
Finken, D. (2020). Are Products Presented in Augmented Reality Valued More? European Marketing Academy Conference - Doctoral Colloquium. Virtual Presentation. September 2020.
Research Reports
Rohlfsen, F., Hofstetter, R., Finken, D., Ilg, L., Herger, p., de Carvalho, D., Herrmann, A. (2022). Swiss Mobility Monitor 2022. University of Lucerne. 1–70. (https://www.swissmobilitymonitor.ch/)
Finken, D., Imboden, N., Hofstetter, R., Campopiano, P. Schulz, M. Hütte, I. (2022). Swiss Insurance Monitor 2022. University of Lucerne. 1–100 (https://www.swissinsurancemonitor.ch/)
Finken, D., Gorny, M., Hofstetter, R., Campopiano, P., Staats, K., & Jabs, N. (2021). Swiss Insurance Monitor 2021. University of Lucerne. 1–70. (https://www.swissinsurancemonitor.ch/)
Finken, D., Gorny, M., Hofstetter, R., Fankhauser, L., Waibel, R., & Schrötter, S. (2021). Swiss Augmented Reality Barometer 2021. University of Lucerne. 1–72. (https://ar-barometer.ch/)
Popular Press (selected)
Augmented reality is becoming more and more popular in Switzerland(2021). in TechNewsInc.com (https://technewsinc.com/augmented-reality-is-becoming-more-and-more-popular-in-switzerland/)
Sonnenbrillen anprobieren und Berggipfel finden: Augmented Reality findet in der Schweiz zunehmend Anklang (2021). in Luzerner Zeitung (https://www.luzernerzeitung.ch/zentralschweiz/luzern/unversitaet-luzern-augmented-reality-findet-in-der-schweiz-zunehmend-anklang-ld.2157592)
Theses
Supervising theses related to:
- Preference measurement and willingness to pay methods
- Consumer behavior and extended realities (augmented - and virtual reality)
- Own research questions on consumer behavior and technology
- Theses in collaboration with practioneers (upon consultation)
For an overview of theses at the Chair of digital Marketing view the following LINK