David Finken is a research associate and doctoral candidate at the chair of Professor Hofstetter. He received his Bachelor of Science in Sports Economics from the University of Bayreuth and his Master of Science in Marketing & E-Business from the Georg-August-University Goettingen. David Finken is writing his dissertation in the field of digital marketing and digital consumer behaviour. His research covers topics related to digital realities (e.g., Augmented Reality) and the interaction with digital technologies. He is particularly interested in biases in decision-making situations.
Before taking up his position at the University of Lucerne, David Finken passed through various stations abroad, including Canada, Korea and Slovenia. Parallel to his studies he worked in several strategy and sales related roles for the adidas Group, BMW Motorrad, FC Bayern München AG, Simon-Kucher & Partners Management Consulting and ON AG.