Lecture honorary doctor Prof. Dr. Cait Lamberton
Prof. Dr. Cait Lamberton will be lecturing on the topic: "The Drive for Dignity: Grounding Ethical and Effective Marketing Design"
| Date: | 3rd November 2022 |
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| Time: | 17.30 h to 18.30 h |
| Location: | University of Lucerne, Auditorium 5 |
Prof. Dr. Cait Lamberton is a professor of marketing at the Wharton School of the University of Pennsylvania, USA. At the Dies Academicus 2022, she will be awarded an honorary doctorate from the Faculty of Economics and Management. On this occasion, Cait Lamberton will give a lecture at the University of Lucerne on the topic: The Drive for Dignity: Grounding Ethical and Effective Marketing Design.
Her research on the aspects of consumption are diverse, ranging from responses to tech-enabled marketing tactics to experiences in the sharing economy. Cait Lamberton discusses these and other important topics on November 3, 2022. The lecture will be in English.